Case Study :
Nippon Paint
Driving awareness for Nippon Paint
Problem Statement
Indonesian paint market grew increasingly competitive, with several brands aggressively pushing digital content and influencers. Despite the brand’s strong market presence, Nippon Paint saw low levels of organic social mentions and inconsistent engagement.
The challenge was to increase conversation that strengths brand recall & create top of mind awareness.
Approach & Solution
1. Integrate PR , Digital & Events Strategy
We brought all communication efforts together—PR, digital content, and on-ground events—to create a cohesive ecosystem that allowed Nippon Paint to show up consistently.
2. Culturally relevant activations
We built meaningful, talk-worthy moments through initiatives like #ColouringLives for Maritime, supporting coastal communities, and Afternoon Delight: Colors of Home, a collaborative talk show with Living Loving and Nippon Paint. These activations made the brand feel more present, relatable, and culturally connected — giving people genuine reasons to share and engage.
Results
With our key efforts in PR, events and marketing, Nippon paint has seen increment in number of people talking about Nippon and has seen upliftment in the unaided awareness:
- 97 Million Reach
- 1,000+ Brand Mentions
- 803 people actively talking about Nippon Paint during peak moments