Case Study :
Circles.Life’s Live.On
Driving Growth for Live.On through Performance Marketing
Problem Statement
Circles.Life launched Live.On in Indonesia with an ambitious growth target, but faced rising digital competition and increasing media costs. When we started out the customer acquisition cost (CAC) was 84,000 IDR with conversion rate of 1.2%. Their challenge was to maximise every marketing dollar, improve conversion rates across the entire funnel, and scale efficiently
Approach & Solution
1. A Fully Integrated Growth Engine
- Built a unified omnichannel marketing strategy to ensure consistent and efficient performance across all customer touchpoints.
- Implemented robust Conversion Rate Optimization (CRO) to maximise conversions throughout the user journey.
- Restructured campaigns for both brand and non-brand keywords to capture high-intent audiences more effectively.
2. Test–Learn–Optimize Framework
- Adopted a continuous Test → Learn → Optimize cycle to identify winning assets, scale what works, and eliminate waste quickly.
- Designed hyper-personalized user journeys informed by data and behavioural insights.
Results
With data-driven marketing and a disciplined Test–Learn–Optimize approach, we achieved a significant uplift in digital performance within just 12 months:
- 400% increase in conversion rate
- 71% reduction in customer acquisition cost